325+
Participants Across
Blink Locations
200+
Pre-Event Consultations Delivered via “Ask an Expert” Series
9.1%
Conversion Rate
Through Email
Energy in motion — A campaign that invited everyone to run their own race.
A mix of motion, print, and screen-based collateral helped bring the campaign to life across
Blink locations — driving awareness and connecting with members in the spaces they move.
Designed for momentum — the campaign’s visual language carried seamlessly from inbox to signup flow.
We extended the campaign to Instagram with animated graphics, real member testimonials,
and video recaps from the event. The posts sparked authentic engagement and celebrated
the diversity of Blink’s community — from competitive runners to first-time trotters.
Annual Turkey Trot
Campaign Strategy, Event Branding, Print Collateral, In-Gym Signage, Community Engagement
To celebrate Blinksgiving, we launched the third annual Turkey Trot — a 5K event inviting members of all fitness levels to connect, de-stress, and move into the holiday season with intention. I led the creative direction across race-day materials, in-gym signage, and pre-event activations like “Ask an Expert,” helping participants improve their running form while feeling seen and supported.