120k
Circulation Reach
+1,400
Organic Mentions/Tags across
IG during release week
20%
Increase in Stadium Goods site traffic from campaign clickthrough URL
By tapping into sneaker culture’s past and the personal rituals tied to it, the design evoked a sense of legacy and love that resonates with both seasoned collectors and new fans alike.
Stadium Goods x SLAM:
The 1s You Love
Campaign Strategy, Event Branding, Print Collateral, In-Gym Signage, Community Engagement
To celebrate Blinksgiving, we launched the third annual Turkey Trot — a 5K event inviting members of all fitness levels to connect, de-stress, and move into the holiday season with intention. I led the creative direction across race-day materials, in-gym signage, and pre-event activations like “Ask an Expert,” helping participants improve their running form while feeling seen and supported.