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Private Client Landing Page
UX/UI Design, Product Strategy, Marketing Enablement, Visual Design, Web Development, Art Direction
To support the expansion of Stadium Goods’ Private Client program, I was tasked with designing a clean, conversion-focused landing page for high-value users. The goal: gather key profile data (like shoe size, apparel fit, and brand preference) while visually reinforcing the exclusivity of the VIP experience.
+23%
Increase in High-Value
Lead Conversions
100%
Form Completion Rate
for Qualified Visitors
2:32 (85% above PDP avg.)
Avg. Time
on Page
We built the Private Client experience to look just as premium on mobile as it did on desktop. From lifestyle-first hero imagery to streamlined form UX, the landing page was designed to feel personalized, functional, and frictionless — no matter the device.
We balanced editorial style with utility — creating a luxurious, on-brand user journey that felt
more like a private concierge experience than a standard web form. The design system was
built to be modular and scalable across regions and future VIP events.
We didn’t just design a landing page — we created a complete onboarding experience In addition
to the responsive site design, I developed a custom email template inviting selected clients into the program.
The visual language, tone, and UX are carried across all touchpoints to ensure a premium, cohesive brand experience.
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