43%
Email Open Rate
12% above Blink’s monthly average
400+
Members Participated in Weekly Events (online + in-gym)
20%
Increase in Stadium Goods site traffic from campaign clickthrough URL
Every design element — from the badge system to the tone of the emails — was created to make members feel seen, appreciated, and invited to participate.
Member Appreciation Month
360° Campaign, Email Design, Content Strategy, Social Assets, UX/UI, Event Activation
To bring our “Surprises and Delights” strategy to life, I designed a full suite of creative assets for Blink’s Member Appreciation Month — including branded emails, a social content system, a landing page, and an interactive event calendar. The goal was to celebrate our community with fitness-themed perks, personalized moments, and clear calls to engage throughout the month.
