Blinkily Ever After
Activation Campaign, Marketing Strategy, Visual Identity, Key Visuals, Social Content, Experiential Design
To celebrate Valentine’s Day, we turned a fitness space into a wedding chapel. Inspired by my own engagement, I pitched “Blinkily Ever After” — a community campaign offering real weddings inside a Blink Fitness gym. The idea resonated. We married 10 couples, secured local press coverage, and transformed the Park Slope location into a celebration of love and inclusivity.
+54%
Engagement Lift (MoM
across social and email):
13k+
Video Impressions
(via local press and digital promotion)
10
Legal Weddings
Conducted In-Gym
From gym floor to wedding altar community love, legally lifted.
From mobile to desktop, we designed engaging email invitations that guided users from awareness to RSVP in just a few clicks. Clear CTAs and Friendly, inviting Visuals ensured maximum reach and response across all devices.
We designed a step-by-step Instagram Story series to guide users from awareness to registration
We kept it on-brand and conversion-focused, driving traffic directly to a custom RSVP page.
From playful signage to customized digital invites, we crafted every
touchpoint to make the experience memorable for guests and viewers alike.
We married 10 real couples in a single day. From custom invitations to on-site coordination, everything was handled by our team. These moments, captured live and later broadcast in local news, helped make Blink’s brand mission of inclusion and community more tangible than ever.
From playful signage to customized digital invites, we crafted every touchpoint to make the experience memorable
for guests and viewers alike. The tone? Bold, inclusive, and slightly cheeky — just like the Blink brand.
