Air Max Day 2019
Experiential Design, Visual Concept, In-Store Activation, Art Direction, Digital Campaign
To celebrate the global sneaker holiday, Air Max Day, we created a full in-store activation that immersed Stadium Goods customers in the iconic Air Max bubble. Inspired by the silhouette’s signature design, I led concept development for both the physical experience — including custom ceiling installations, suspended product displays, and retail vignettes — and the supporting digital assets across email, web, and social. The result was a highly shareable, Instagram-ready moment that celebrated sneaker culture past and present.
14.6%
Email CTR: outperforming brand average by 9%
+27%
Foot yraffic lift during Air Max Week vs. typical week
25K+
Views on Instagram Reels + Stories during activation week
Concept rendering vs. execution
From sketch to ceiling — a tactile celebration of Air Max innovation.
Built physical & digital assets with consistency across retail and online
Designed for shareability + community buzz